Section outline

    • Foundations of Behavior Change Communication Lesson

      Monday:

      • Introduction to Behavior Change Communication
        • What is BCC?
        • Framework for BCC Design

      Tuesday:

      • Advocacy and Stakeholder Involvement
        • Engaging Stakeholders for Effective HIV/AIDS Awareness
        • Identification and Segmentation of Target Populations

      Wednesday:

      • Formative Assessments for BCC
        • Data Gathering and Target Population Profiles
        • Developing BCC Strategies and Support Materials

      Thursday:

      • Implementation and Cross-Cutting Issues
        • Strategies for Effective Programme Rollout
        • Monitoring and Evaluating BCC Programmes

      Friday:

      • Excursion:
        Visit to an HIV/AIDS advocacy organization or community project to observe real-world BCC strategies in action.